Augustus Group 2019 Best Book

The Augustus Group Jury, complemented by a panel of client thought leaders, has selected Trailblazer as our Outstanding Business Book of 2019. In the crowded and inspiring field of business writing, Marc Benioff is widely acclaimed as the premier business innovator of our time.

Inspired by his father Russell and later Albert Einstein, and mentored by Larry Ellison, Steve Jobs and others, Benioff has crafted his own enviable and sustainable business model, “Business Model as Model of Business” firmly grounded in values.

Benioff says it best, “whatever your business, values are the bedrock of a resilient company culture that inspires all employees to do their best work. In the future, both profits and progress will no longer be sustainable unless they serve the greater good”.

One of many stunning Benioff creations is the 1-1-1 model of integrated corporate philanthropy (the greater good), giving one percent of Salesforce equity. product, and employee’s time back to communities around the world. This Pledge 1% movement has been embraced by greater than 8,500 companies including the likes of Google.

Salesforce was ranked first in Fortune’s 100 Best Companies to work for in 2018 and second in 2019.